Smart QR Code Marketing for Authors
Back-Matter Integration
Put a QR code on the final page of your book to instantly invite readers to join your mailing list or buy the next book in the series. It removes the friction of typing in a long URL.
Review Prompting
Create a QR code that leads directly to your book's review page on Amazon. This is one of the most effective ways to increase your review count early after launch.
Pro Tip: Testing is Vital
Always test your QR code on both iOS and Android before printing 1,000 copies of your book. Different camera apps have varying levels of tolerance for color contrast and code scale.
QR Code Placement Strategies
| Asset | Best Goal | Placement Tips |
|---|---|---|
| Bookmarks | Email Signups | Add a clear CTA (Call to Action) |
| Event Banners | Instant Sales | Keep it at eye level |
| Back-Matter | Reader Retention | Link to the next book in series |